Heatmaps in immersive environments, explained
Spatial heatmaps require a different mental model than web heatmaps. We break down gaze, dwell and locomotion overlays for spatial computing.
Spatial heatmaps is reshaping how organizations design, measure and scale spatial computing experiences. Across the industry, teams are moving past prototypes and asking harder questions about adoption, behavior and business outcomes.
Why this matters now
The shift toward production-grade spatial computing has placed analytics, accessibility and design quality at the center of the conversation. Decision makers want evidence, not demos — and the tooling ecosystem is finally beginning to respond.
"We don't have a hardware problem. We have a measurement problem."
— Head of Immersive, Fortune 500 retailer
What we're tracking
- Behavioral telemetry that respects user privacy
- Cross-platform analytics across Vision Pro, Quest and Android XR
- Accessibility audits for immersive interfaces
- Procurement frameworks for enterprise XR programs
We'll continue covering these threads in upcoming reports, benchmarks and field studies. If you're working on something in this space, our research desk would like to hear from you.
Research-focused coverage of analytics, accessibility, immersive UX and enterprise XR trends.
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State of XR Analytics 2025
Our inaugural benchmark of analytics maturity across 120 spatial computing programs — what's measured, what isn't, and why it matters.
Weekly insights on spatial computing
Research, analysis and trends from spatial computing, immersive UX and XR analytics. Delivered every Thursday.
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