State of XR Analytics 2025
Our inaugural benchmark of analytics maturity across 120 spatial computing programs — what's measured, what isn't, and why it matters.
XR analytics benchmark is reshaping how organizations design, measure and scale spatial computing experiences. Across the industry, teams are moving past prototypes and asking harder questions about adoption, behavior and business outcomes.
Why this matters now
The shift toward production-grade spatial computing has placed analytics, accessibility and design quality at the center of the conversation. Decision makers want evidence, not demos — and the tooling ecosystem is finally beginning to respond.
"We don't have a hardware problem. We have a measurement problem."
— Head of Immersive, Fortune 500 retailer
What we're tracking
- Behavioral telemetry that respects user privacy
- Cross-platform analytics across Vision Pro, Quest and Android XR
- Accessibility audits for immersive interfaces
- Procurement frameworks for enterprise XR programs
We'll continue covering these threads in upcoming reports, benchmarks and field studies. If you're working on something in this space, our research desk would like to hear from you.
Research-focused coverage of analytics, accessibility, immersive UX and enterprise XR trends.
Related reading
Apple Vision Pro enterprise rollouts accelerate in Q1
Field service, logistics and design teams report measurable productivity gains as Vision Pro spatial computing deployments scale past pilot programs.
Spatial computing market 2025: who's actually buying
A snapshot of the spatial computing market: which industries are buying headsets, what they're spending and where adoption is real versus aspirational.
Meta updates Quest telemetry pipeline for developers
A new event schema standardizes session, gaze and hand-tracking signals — the foundation any XR analytics platform needs to compare Quest with Vision Pro.
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